Well we're here ... not sure how with it we are, but we're here. Just about to head off into Austin to find the conference centre & event. Post weird self-cook waffle breakfast and of course laying awake since 4.00 am with jet lag! Main concerns to date: leaky hotel iron = bata-ville uniform problems, unexpected humid weather = wardrobe & hair probelms!
We caught a little of Austin last night though and it looks crazy - I felt a bit like we were eating in a Disney 'America' theme park. SXSW is obviously a BIG deal here ... it's on the telly, in the papers, and almost everyone we see has a SXSW badge around their neck - the game is to guess if they're 'interactive', 'film', or 'music' ... black-logo-t-shirts seem to span all three categories.