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Safe Bet

1999
Project:

Solo project by Nina Pope - Gallery installation, betting slips and open book at Ladbrokes on the winner of the Olay Vision Award.

Safe Bet was my project for the Olay Vision Award for Women Artists. Through this work I encouraged the 'audience' or 'public' to take bets on the competition winner.
Safe Bet was presented, with the other artists projects, at the LUX gallery (London) in the form of a video installation looking at each of the artists' 'form' as they produced their work and prepared for the show, these screens were mixed with teletext information on the latest odds.
Safe Bet also extended outside the gallery environment, onto the website and into Ladbrokes bookmakers across the country, where you could go to place your bets.